Brooklyn Mutt: longreads: “At Twitter, where anxiety and optimism are never far from...

brooklynmutt:

longreads:

“At Twitter, where anxiety and optimism are never far from one another, the leadership is surprisingly frank about these problems. To start with, the audience is alarmingly fickle. Nielsen estimated that user-retention rates were around 40 percent. Twitter was easy to use…

Twitter, despite the friendly name, is clearly a howling demon void filled with buzzing and the mad piping of shoggoths worshipping at the feet of the great old god Nyarlathotep, the gate, the keeper of the gate, and the key to the gate

(Source: lgrd.co, via brooklynmutt)

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    Twitter is indeed probably the most quixotic item on the social media menu today. Used properly, it can be a great...
  12. explorology reblogged this from sunnifer and added:
    Reading Now. Thanks Jen :) brainium:
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    No surprises here.
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  23. adrienneksmith reblogged this from theatlantic and added:
    This is a really good read. Long-form journalism at its best.
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    Twitter, despite the friendly name, is clearly a howling demon void filled with buzzing and the mad piping of shoggoths...
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